The first post in a new series of guest blogs hear Arezou Rezai from the Corporate & Commercial team at Paris Smith discuss the importance of registering and protecting a trade mark.
Is it a croissant? Is it a doughnut? No, it’s a Cronut!
On 30 September a New York pastry phenomenon landed in London. Baker Dominique Ansel has gained widespread fame amongst pastry aficionados for his croissant-doughnut hybrid, aptly named the Cronut. Fans of the deep-fried sweet treat have been known to queue for 4 hours to get their hands (and mouths) round one of these sugary delights.
The Cronut not only […] Read more